Insights

Field notes from the retention trenches.

Tactical breakdowns, flow playbooks, and audit findings from working with supplement & wellness brands.

FEATURED Flows · 12 min read

The Anatomy of a $1M Replenishment Flow for Supplement Brands

A complete breakdown of the timing, copy logic, discount structure, and segmentation that turns a basic replenishment flow into a 7-figure revenue line.

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FlowsDeliverabilitySubscriptions
Deliverability 6 min read

Why Your Welcome Series Is Killing Your Sender Reputation

The 4 mistakes I see in 90% of supplement brand welcome flows, and how to fix them in a weekend.

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Subscriptions 8 min read

Subscription Save Flows: The Playbook That Recovers 38% of Cancellations

A teardown of the exact 5-stage sub-save flow that recovers nearly 4 out of 10 cancellations for supplement subscription brands.

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